Chase UK
A household name in the US, Chase launched in the UK in 2021. Voted ‘Best British Bank’ for 3 years running, it’s set to become one of the major players in UK banking. Attracting over 2 million customers so far.
Elevating Chase’s social media
As part of Chase’s recent brand refresh, I led the redesign of our social media templates to align with an updated visual identity. Evolving the look and feel to reflect a more premium, warm, and contemporary tone.
Key updates included the refining our colour palette while introducing a new colour to add warmth, as well as the development of a refined gradient that complements our brand evolution. We moved towards a photography and video led approach, bringing content to life with richer visuals and more dynamic use of our UI elements.
I also championed a more concise, carousel-based format for organic posts, focusing on bite-sized, easily digestible content that delivers greater impact in fewer slides.
To ensure consistency across teams, I summarised and presented these design updates to the entire department. And I'm currently in the process of building comprehensive guidelines for our in-house team and agencies to use.
Spotlight On Your Year
‘Spotlight on your Year 2023’ was an end of year report available within the app that went out to 1.3 million customers.
It shone a light on where money was spent and how much was saved over the previous year – plus how much was earned in interest and rewards from Chase.
I storyboarded and produced a variety of social animations promoting it’s launch and I created illustrations that were featured within the app report.
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It shone a light on where money was spent and how much was saved over the previous year – plus how much was earned in interest and rewards from Chase.
I storyboarded and produced a variety of social animations promoting it’s launch and I created illustrations that were featured within the app report.
Showreel
A combination of recent motion work.
Orchid Festival
Kew Garden’s Orchid Festival is a colourful annual event held in the Princess of Wales Conservatory, featuring stunning orchid displays inspired by a different country each year. It’s a vibrant mix of nature, culture, and creativity that draws in thousands of visitors.
Below is an animated 6 sheet I created for annual event in 2020, which was displayed at a range of key sites across London. Part of a multi-channel campaign I also created digital iterations such as the ‘timeout takeover’ which adapts filled all ad space across the website.
Kew Reopening
In July 2020, after months of closure during lockdown, Kew Gardens reopened its gates to the public. I created a digital campaign to mark the reopening, welcoming visitors back to nature in a safe and uplifting way. The campaign used stunning photography to focus on the emotional draw of Kew’s green spaces and the joy of rediscovering the gardens.
Instagram Stickers
A series of stickers illustrated and animated for Kew, for their visitors and social team to use in Instagram stories. These can be found by typing in ‘Kew Gardens’ in instagram’s GIF search. In it’s first month, overall they had over 1.5 million views and averaged at about 60-65K views a day.
Food Forever
Brief
Create a digital campaign concept and content for Kew Garden’s summer event based on the theme of the future of food. This summer art festival explored the role of food in a changing world. My initial concept introduced 3D-rendered food forms with unexpected shapes and vibrant colours, evoking the ambiguity and transformation of our food systems over time. The result was a visually futuristic aesthetic designed to spark curiosity and conversation.Final creative
I developed animated content for social media, web, and email, alongside educational assets focused on sustainable agriculture. A detailed storyboard was created and shared internally to guide video production and ensure visual consistency across platforms.
Storyboard
Social content
Following the success of the campaign, I also created long-form landscape video versions that were showcased within the Food Forever event itself—bringing the story full circle, from concept to visitor experience.
Inspiration
Initial concept
This was a large-scale campaign with input from multiple stakeholders across the organisation. As the programme evolved, the campaign title changed to Food Forever. With that, the creative direction was adapted to better align with the new event structure, resulting in a final design more consistent with Kew’s existing visual language and better reflective of the updated offering.