National Literacy Trust and Chase
In partnership with the National Literacy Trust and Penguin, Chase are transforming school libraries across the UK to help more children unlock their potential.
As part of this initiative, I had the exciting opportunity to design a book vending machine wrap for schools. There was also a challenge of balancing the visibility of the Chase brand while also being fun enough for children and suitable for the school environment.
This creative aims to ignite a love of reading and reward students, making it a focal point of conversation among teachers, children, customers, and the media. The vending machines, with vibrant, playful designs, were put up in 10 schools across the UK.
Built in September 2024, here you can see photos of the unveiling along with mockup designs.
I also designed and created illustrations for the following report, highlighting the remarkable progress achieved during the first two years of this impactful partnership.
