Food Forever

Brief

Create a digital campaign concept and content for Kew Garden’s summer event based on the theme of the future of food. This summer art festival explored the role of food in a changing world. My initial concept introduced 3D-rendered food forms with unexpected shapes and vibrant colours, evoking the ambiguity and transformation of our food systems over time. The result was a visually futuristic aesthetic designed to spark curiosity and conversation.  

Inspiration

Initial concept

This was a large-scale campaign with input from multiple stakeholders across the organisation. As the programme evolved, the campaign title changed to Food Forever. With that, the creative direction was adapted to better align with the new event structure, resulting in a final design more consistent with Kew’s existing visual language and better reflective of the updated offering.

Final creative

I developed animated content for social media, web, and email, alongside educational assets focused on sustainable agriculture. A detailed storyboard was created and shared internally to guide video production and ensure visual consistency across platforms.

Storyboard

Social content

    


Following the success of the campaign, I also created long-form landscape video versions that were showcased within the Food Forever event itself—bringing the story full circle, from concept to visitor experience.