Chase
A household name in the US, Chase launched in the UK in 2021. Voted ‘Best British Bank’ for 3 years running, it’s set to become one of the major players in UK banking. Attracting over 2 million customers so far.
Elevating Chase’s social media
As part of Chase’s recent brand refresh, I led the redesign of our social media templates to align with an updated visual identity. Evolving the look and feel to reflect a more premium, warm, and contemporary tone.
Key updates included the refining our colour palette while introducing a new colour to add warmth, as well as the development of a refined gradient that complements our brand evolution. We moved towards a photography and video led approach, bringing content to life with richer visuals and more dynamic use of our UI elements.
I also championed a more concise, carousel-based format for organic posts, focusing on bite-sized, easily digestible content that delivers greater impact in fewer slides.
To ensure consistency across teams, I summarised and presented these design updates to the entire department. And I'm currently in the process of building comprehensive guidelines for our in-house team and agencies to use.
Spotlight On Your Year
‘Spotlight on your Year 2023’ was an end of year report available within the app that went out to 1.3 million customers.
It shone a light on where money was spent and how much was saved over the previous year – plus how much was earned in interest and rewards from Chase.
I storyboarded and produced a variety of social animations promoting it’s launch. Plus some of my illustrations were featured within the app report.
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It shone a light on where money was spent and how much was saved over the previous year – plus how much was earned in interest and rewards from Chase.
I storyboarded and produced a variety of social animations promoting it’s launch. Plus some of my illustrations were featured within the app report.
